The remodelers who grow every year aren’t competing on price.
Homeowners don’t choose the cheapest bid. They choose the pro they trust. Being a Pella Certified Pro makes that happen.
This is not another loyalty program
Pella is the #1 window brand homeowners want. Now they’ll want you too.
Every certified contractor is listed in Pella’s public directory. When a homeowner in your area needs a Pella certified installer, they’ll find you. You’ll get pre-qualified leads because they trust Pella and Pella trusts you.
Stop pitching homeowners and start winning more premium jobs.
Remodelers who can sell a story, not just submit a bid, close more premium jobs. Pella Certified Pro training covers product knowledge, in-home selling, and installation certification. The goal isn’t just to make sure your crew installs the window right. It’s to make sure you can charge what it’s worth.
No one covers the window and installation … until now.
Pella Certified Pros can offer homeowners extended warranty coverage on both the product and the installation. When you can say “the install is covered, not just the window,” you’re not competing with other bids. You’re ending the comparison entirely.
98% successful delivery and 3x faster recovery than anyone else.
Remodelers who can sell a story, not just submit a bid, close more premium jobs. Pella Certified Pro training covers product knowledge, in-home selling, and installation certification. The goal isn’t just to make sure your crew installs the window right. It’s to make sure you can charge what it’s worth.
Only people answer our phones, not machines.
Pella Certified Pros can offer homeowners extended warranty coverage on both the product and the installation. When you can say “the install is covered, not just the window,” you’re not competing with other bids. You’re ending the comparison entirely.
Literally, I call him at 9:00 at night, and he will answer the phone and get me a quote. It’s helped tremendously on closing jobs.— Remodeler and Pella Certified Pro, South Indiana
How to become a Pella Certified Pro
A Business Advantage That Can’t Be Bought.
Tell us about your business. We verify you’re licensed, active and in good standing.
Self-paced online modules that make you the expert on windows in any room. Product knowledge. Installation methods.
You’ll show a Pella-certified trainer in real time that you can install a Pella window the right way. This is where the credential is earned.
Ongoing job site audits keep the certification standard high. That’s what makes it worth having.
The more you build with Pella, the more Pella builds with you.
Pella Pro Certified has four levels. The further you go, the more Pella invests in your business. You grow into it. Pella grows with you.
Online training platform, simplified quoting, program communications, co-marketing materials. You begin earning points on every Pella purchase.
Your credential starts working for you. You’re listed in the public directory. You can offer the 2-year workmanship warranty. Certified training events, co-marketing support, and an annual business connect with your dedicated Pella partner.
Pella invests in your growth, not just your purchases. A dedicated customer service rep, technical install rep, and sales rep assigned to your account. Advanced training. Access to homeowner leads. The 15-year warranty option. Invite to the VIP facility visit and Platinum Summit.
The full weight of Pella behind your business. Quarterly executive connect. Co-created co-op marketing. On-site consulting. Priority recovery timing. 25-year warranty access. Paid VIP visit and Summit.
I doubled my business four years in a row when I became a partner in the program.— Pella Certified Pro, Midwest Region
We’re not looking for every pro. We’re looking for the right ones.
The Pella Certified Pro program for remodelers who want to grow their business and build a legacy, not just take jobs.
- It’s not a points program.
- It’s not a sticker you get for spending enough.
- It’s a signal to your peers you hold yourself to a higher standard.
- It’s a sign to homeowners you’re serious about their project because Pella is serious about you.